Brand Photography for PR Professionals in Minneapolis

As a photographer specializing in brand photography for PR professionals in Edina, I love creating visuals that help business owners and creatives show up with confidence. Working with Anne Deanovic of Hot Mustard PR was such a joy — her vibrant energy and creative vision made this 50th & France brand photoshoot a true reflection of her bold, story-driven work in PR.

Anne’s Minneapolis-based public relations and communications firm helps brands “break out of blandville” through powerful storytelling and strategy. Our goal for this session was to bring that same energy to her visuals — blending professionalism, creativity, and authenticity.

Our talented creative director Amanda joined us on set, bringing another layer of artistry and flow that helped every photo tell part of Anne’s story. Together, we created images that reflect her as both a strategist and storyteller.

A 50th & France Brand Photoshoot Full of Strategy and Style

Every brand photography session I create is designed with purpose, and Anne’s was no exception. We wanted variety — indoor and outdoor locations, wardrobe changes, and both editorial and lifestyle looks — to reflect her many roles as a strategist, connector, and creative thinker.

Each scene told a different story:

• Polished professionalism — a navy suit and turquoise jewelry set in a refined indoor space to capture her leadership energy.
• Warm and approachable — a striped knit top and light tones surrounded by greenery for her personable side.
• Creative and bold — hot pink pants and a colorful mural to represent her fearless approach to brand storytelling.
• Relaxed confidence — cozy sweaters and soft light outdoors to show her authenticity and ease.

This 50th & France location offered the perfect balance of vibrant color, architectural texture, and Edina charm — an ideal backdrop for a modern PR brand leader.

The mix of indoor and outdoor settings gave us the perfect balance of structure and flow, mirroring the duality of PR work — strategic yet creative, planned yet intuitive.

Why PR Leaders in Edina Need Strategic Brand Photography

In the world of public relations, your photos are your visual pitch. Before a potential client ever reads your bio or proposal, they see you. That first impression should reflect the clarity, confidence, and creativity that you bring to your work.

Here’s why brand photography for PR professionals in Edina is so valuable:

1. Show Your Expertise Visually A strong set of professional portraits instantly communicates credibility. For Anne, the crisp, editorial-style imagery aligns with her role as a trusted PR strategist.
2. Express Personality + Brand Voice PR is personal — people hire the person, not the press release. By including color, texture, and movement, we captured the warmth and energy behind Hot Mustard PR.
3. Build Versatile Content for Every Platform The final gallery gives Anne months of use: website headshots, media bios, LinkedIn features, podcast promotions, and client proposals — all cohesive and on-brand.

The Hot Mustard PR Brand Vibe at 50th & France

Anne describes her brand as spicy, strategic, and authentic. She’s built her reputation by helping brands step out of bland, predictable messaging and embrace something that feels bold and real.

We wanted her photos to do the same. Through expressive posing, natural light, and thoughtful styling, we made sure every image said: This is a creative who knows how to make brands shine.

Planning Your Own Edina Brand Photography Session

If you’re a PR professional, consultant, or creative business owner looking to update your visuals, take these tips from Anne’s session:

• Think like your audience. What do your clients need to feel when they land on your site or see your headshot?
• Plan for range. Include 2–3 outfits that represent different moods — bold, polished, and relaxed.
• Layer storytelling. Choose locations that feel aligned with your work — modern offices, textured walls, cafés, or colorful murals.
• Collaborate intentionally. Having a creative team (like Amanda on our shoot!) brings out new layers of expression and flow.

Credits

• Client: Anne Deanovic, Founder of Hot Mustard PR
• Photographer: Mycah Bain Photography
• Creative Director: Amanda, Mycah Bain Photography
• Location: 50th & France, Edina, Minnesota

This session with Anne reminded me exactly why I love brand photography for PR professionals in Edina — it’s not just about creating polished headshots. It’s about capturing the story, personality, and heart behind a business.

Anne’s photos embody what she brings to her clients every day: creativity, strategy, and connection. And if you’re a PR or communications professional looking to bring your brand visuals to life, I’d love to help you do the same.

If you’re ready to tell your story through stunning visuals, let’s create together.

📸 Book your Minneapolis brand photography session at Mycah Bain Photography