Cleo Skin+Laser: Capturing the Art of Intentional Wellness

When Cleo Skin + Laser reached out, they had something most wellness brands face: a disconnect between the elevated experience they deliver and the imagery representing it online. Their clients were experiencing luxury, calm, and transformation in real life—but their visuals weren’t telling that story.

We spent a session at their Minneapolis studio capturing what makes Cleo different. Not just the treatments, but the atmosphere. The light. The details that turn a skincare appointment into a sanctuary moment.

Curious what a wellness brand session looks like? View our full portfolio of spa and wellness photography →

The Details That Build Trust

Great spa photography isn’t about making things look perfect, it’s about making them feel real and elevated at the same time. We focused on the textures that communicate quality: the weight of a glass serum bottle catching afternoon light, hands mid-treatment showing expertise and care, the way their treatment room feels both clinical and calming.

These aren’t just pretty pictures. They’re trust signals. When someone’s researching where to invest in their skin, they’re looking for visual proof that this place gets it.

Team + Client Experience

We also captured Cleo Skin + Laser team in action—not stiff, posed headshots, but the real interactions that happen during a consultation or between treatments. The way they explain a product. The focus during a facial. The warmth that makes a first-time client feel immediately comfortable.

Because here’s what we know: people don’t just book spa appointments. They’re choosing who to trust with their skin, their stress, their hour of peace in a chaotic week. Showing that human connection matters.

Ready to elevate your wellness brand’s visual presence? Schedule a free consultation to talk about your vision →

Where These Images Live Now

Cleo Skin + Laser now has a library of imagery that works everywhere, their website, Instagram feed, email campaigns, paid ads. Each photo reinforces the same message: this is a space where professionalism meets intention. Where results meet relaxation.

They’re not scrambling for content or settling for iPhone shots that don’t match their standards. They have a visual brand that finally reflects the experience they’ve spent years perfecting.

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Ready for Brand Photography That Matches Your Standards?

If you’re building a wellness brand that deserves imagery as intentional as your client experience, let’s talk.

We work with spas, studios, and wellness professionals across Minneapolis and beyond to create brand photography that attracts your ideal clients and tells your story the way it deserves to be told.

Book Your Free Brand Photography Consultation →
Or email us at hello@mycahbain.com to start the conversation.

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Mycah Bain Photography | Minneapolis Brand Photographer
Specializing in wellness, spa, and luxury brand photography